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Come on Joel, make your mind up about General Motors media and Chevrolet
General Motors global CMO Joel Ewanick has been chatting to Ad Age at the important North America International Auto Show in Detroit and he says he still hasn’t made up his mind about the lucky winner...
View ArticleFacebook IPO hit by General Motors ad switch
General Motors global CMO Joel Ewanick (pictured) has instigated a number of big waves since taking over at the US car giant and he’s just launched another one: pulling all the company’s media spend...
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